Problem
Luna Bend, a Croatian wedding and events band performing since 2000 with more than 1,300 shows, came to me with an online presence that undersold them. The site ran on an aging WordPress build -a musician theme, WooCommerce, an SEO plugin, and plain `?page_id=` permalinks -and much of the content was still template filler from the original theme demo. The install had swollen past a gigabyte and pushed the shared hosting account to 100% disk usage. It leaked visitor data to third-party font servers, had no working search presence, and read like every other template. The account also hosted an unrelated business, so any migration had to leave that neighbor completely untouched.
