CASE STUDY
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Case study

RoastYourMix

Replaced $200 mixing feedback sessions with instant analysis. 231 indexed pages, zero ad spend.

Next.jsStripeAudio
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roastyourmix.comLive project
RoastYourMix screenshot

Case study breakdown

What changed after the build.

Problem

Independent music producers often finish a mix and hit a wall: "Is this actually good?" Professional mixing feedback costs $50–200 per session, takes days, and requires finding an available engineer. Most producers either release subpar mixes or spend weeks second-guessing themselves. The feedback loop between finishing a mix and knowing what's wrong with it was too slow, too expensive, and too inaccessible.

Build

RoastYourMix is a web platform that gives producers instant, brutally honest feedback on their mixes. Users upload an audio file and receive an AI-generated analysis within seconds -not vague encouragement, but specific, actionable critique covering frequency balance, dynamics, stereo imaging, and clarity.

The platform operates on three tiers: a free "roast" with a health score and quick fixes, a Pro Report (€19.99) with detailed frequency and dynamics breakdowns delivered as a downloadable PDF, and a Mix Fix tier (€99.99) where a human engineer applies corrections to the actual mix.

Technical decisions

FFmpeg for audio analysis. Rather than relying on a third-party API, the platform runs parallel FFmpeg processes server-side -loudness metering (EBU R128), 4-band spectrum analysis, stereo correlation via aphasemeter, and master detection heuristics. This keeps per-analysis costs near zero and gives full control over the metrics pipeline.

OpenAI for personality, not measurement. The AI layer interprets the raw metrics and generates the "roast" -translating "-8.2 LUFS with 4.1 LU range" into language producers actually understand. The technical analysis is deterministic; only the presentation is generative.

Next.js 14 on a single Hetzner VPS. No Vercel, no serverless. PostgreSQL, Redis, PM2, and Nginx on one box. This keeps infrastructure costs under €10/month while handling the current traffic comfortably.

Programmatic SEO at scale. 210+ pages across 11 content categories (genres, mixing problems, instruments, DAW guides, comparisons) -all generated from structured TypeScript data files with shared components. This drives organic discovery without manual content creation for each page.

Stripe Checkout with webhook-driven fulfillment. Payment confirmation triggers report generation and email delivery automatically -no polling, no manual intervention.

Result

The platform is live at roastyourmix.com with 231 indexed URLs, a Lighthouse SEO score of 100, and accessibility score of 100. The programmatic SEO infrastructure generates long-tail organic traffic across genre-specific, problem-specific, and tool-specific searches. The admin panel provides full operational control -submission management, analytics, invoicing, and bulk operations -with a custom dark/light theme built without any UI framework dependency.

From upload to feedback in under 30 seconds. From idea to 210+ SEO pages in under a week. Built, deployed, and maintained by a solo developer.

Next project

Bring the useful part into view.

If your current page hides the proof, slows down the buyer, or makes the next step fuzzy, that is the part I would fix first.

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